BluePoint Venture Marketing

What We Do

Today’s fiercely competitive investment environment and market for technology adoption is placing more pressure than ever on emerging growth companies to develop cost effective ways to:

      Build sustained awareness
      Differentiate product and services
      Effectively target prospects

The boom of the late ‘90s saw a dramatic departure from proven marketing practices towards “buzz marketing.” Differentiated messaging, measurable lead generation and targeted communications were replaced by a plethora of general awareness and ad hoc communication strategies all intended to bolster the brand without regard for building a customer base. Name recognition became much more important than revenue-generation and marketing spending reflected this trend.

Today, marketers are again being held responsible for bottom-line performance. New one-to-one technologies are enabling savvy marketers to deliver targeted messages to targeted audiences with the overall goal of sustainable and measurable contributions to revenue.

BluePoint’s clients recognize that a well-executed marketing strategy is an essential part of a business’s value. Whether a client seeks to augment its internal marketing department or it needs a complete marketing SWAT team, BluePoint works diligently to align strategies and programs with specific business objectives. We also continuously assess changing marketing needs and meticulously evaluate the effectiveness of our programs. By serving as a strategic resource to implement programs and measure the return on marketing investments, BluePoint provides its greatest value to clients during this most critical period of their development.

	The Challenge For many emerging growth companies the questions are fundamental:
	How do they position themselves in market segments that may be undefined or over- crowded?
	How do they determine how, when and where to invest their marketing budgets when their challenges are so complex and constantly evolving?
	How can they execute successfully without a staff of experienced marketing managers?
	The Opportunity Previously, companies have turned to different suppliers of individual service offerings such as business consulting, advertising, public relations, Web development and direct marketing. While individually valuable, these separate solutions don’t leverage value across the board because integration difficulties make even the most successful program unsustainable. In addition, since most agencies are highly protective of methodologies and networks, the marketing intellectual property remains outside the corporate walls.