Tactical Implementation

Using the marketing plan as a blueprint, we develop and execute marketing programs that relate directly to the company’s sales cycle and bottom line.

Services include:
     Corporate positioning and messaging
     Market segmentation and analysis
     Brand strategy and corporate identity development
     Web site development
     Awareness and lead generation programs
     Sales training and support
     PR planning and implementation
     Analyst Relations
     Social media initiatives, including blog development
     Blogger and influencer relations
     Word of mouth marketing (WOM)
     Viral marketing
     Media coaching
     Speaker’s bureau
     Event management

    Copyright 2006 BluePoint Venture Marketing                                   12 Waltham Street, Lexington, MA 02421 | Tel 781.861.7800 | info@bluepointmktg.com