BluePoint offers an arsenal of services for companies in turmoil. Our experienced team acts quickly to identify challenges and formulate practical solutions for even the most difficult problems.

• Crisis Readiness: Develop comprehensive communications plans addressing all clients’ stakeholders to immediately and effectively prevent, mitigate or contain crisis situations.
• Strategic Counsel and Executive Media Coaching: Create communications strategy, develop media responses and messaging, prepare spokespersons for broadcast/print media and blogger inquiries, and assess campaign effectiveness.
• Internal and External Communications: Work with clients’ HR departments and sales teams to effectively communicate with employees, customers and partners and ensure message consistency.
• Social Media: Develop guidelines for company employees and formulate strategies for utilizing these channels to monitor, listen and engage to help manage crises and communicating externally.

BluePoint develops and executes social media campaigns to complement traditional media outreach and marketing programs.

• Influencer Relations: Create proactive outreach campaigns to engage the most influential bloggers and influencers, social network opinion leaders, journalists and industry analysts
• Social Media Tool Box: Develop social media press releases, post and syndicate web content (text, audio, video) to aggregators and social bookmarking sites, and manage press release optimization.
• Content Creation: Develop content for client blogs and communities such as audio and video podcast series interviews and opinion pieces, create facebook fan pages and events pages, execute surveys, create and communicate via Linked Groups, etc.
• Blog/Microblog Management and Monitoring: Proactively monitor all appropriate blogs (media, analyst, influencer) and twitter feeds to respond to articles and opinions, correct mis-information, monitor blog dialogue and opinion and engage with bloggers.
• Community Building: Develop content and create destinations for clients to build sticky relationships with highly targeted audiences – customers, partners and developers.

All BluePoint client programs include strategic thought-leadership activities leveraging executives’ particular strengths, interests and expertise.

• Speaker’s Bureau: Identify appropriate conferences and forums for participation,  create compelling nomination materials and develop presentation theme and content, and integrate events into larger marketing communications activities.
• OpEd Campaigns: Draft and place opinion articles to establish compelling points of view around legislation, news and trends, industry competitiveness, customer requirements, etc.
• Bylined Article Programs: Help clients forge market segment leadership by developing technical or customer-focused bylined articles for trade and vertical market press.
• Blog Campaign Management: Manage “editorial calendar” of executive blog content, write and edit materials, and leverage content externally with key stakeholders.

BluePoint brings proven relationships and a highly successful track record with all media segments. This expertise helps each client achieve ultimate business objectives – brand building, new market penetration, formation of strategic partnerships or acquisition, secure funding or IPO.

Our Influencer Relations offerings include

• Media relations strategy
• Industry analyst relations programs
• Product PR
• Reviews programs
• Customer case study programs
• News bureau development and management
• Strategic message and proactive storyline development
• Event management and support
• Executive media training
• Press kit and collateral development