Direct marketing remains the technique of choice for companies of all sizes intent on driving leads.  The key is to build a sustainable lead-generation engine that targets the right prospects with the optimal combinations of messages, offers and channels.  Small online pilot programs involving email, banner advertising and newsletter sponsorships deliver quick results.  Testing and measurement pave the way for a scalable process that can be used to grow revenue over time.

Here’s what we do:

• Develop overall plan and budget based on lead and revenue objectives
• Identify key media outlets, execute media buy on behalf of client and manage media relationship
• Develop all creative including banner ads, text ads, email promo copy, direct mail concepts and themes
• Formulate a compelling offer and create the document – usually a white paper, case study, best practices document, etc.
• Manage all aspects of outside design and production
• Analyze registration list on criteria including title, co. size, industry, etc.
• Present post-campaign analysis to client team
• Upload leads in salesforce.com

Corporate identity and logo development are among the most difficult tasks to accomplish, especially for early-stage companies.  The decision-process is often fraught with subjective notions and prejudices that can thwart progress or, worse, create animosity among teams of reasonable people.  Our proven approach helps teams take the subjectivity out of design decisions to deliver compelling, differentiated and functional corporate identities.

What we do:

• Work with team to establish goals, objectives  and parameters for success
• Conduct competitive research to identify design constraints and opportunities
• Source design team to develop logo, type specifications and color palette
• Oversee all aspects of design process and execution from conceptual presentations to delivery of electronic files

We call it marketing infrastructure and it is essential for communicating the right messages to the right audiences.   Over the last several years, the BluePoint team has developed dozens of Websites for companies across a variety of industries.  We pride ourselves on creating sites that are highly functional and easy to navigate at a cost that won’t break the bank.

• Develop overall plan and budget based on objectives
• Create sitemap and ensure all audiences have a clear path to key information
• Write copy and oversee design
• Manage implementation and all aspects of outside design and production
• Map out navigation and wireframe for Website
• Write Web copy

Corporate blogs provide a forum for regular commentary on industry news and trends.  They help raise corporate visibility, stimulate site traffic, improve length of engagement and increase search engine pick up.   BluePoint offers a soup-to-nuts service to get client blogs running and keep them current.

Here’s what we do:

• Oversee blog design and customize to the client’s needs
• Create editorial calendar and assemble contributors team
• Conduct training on writing and posting
• Develop relationships and include links to other industry blogs
• Monitor competitive blogs and respond as needed
• Review/edit posts as needed to ensure proper use of key works, track-backs, etc.

Social media forums like facebook, twitter and LinkedIn can be used to address a host of different marketing objectives.  They offer a way to create a personal dialogue with customers, partners and industry influencers as well as a method for building brand identity or establishing a personal imprint.  The BluePoint team has successfully implemented social media strategies for marketing campaigns, events, lead generation, focus groups – you name it.

Here’s what we do:

• Develop profiles and groups
• Launch new applications
• Promote groups and build community using viral and paid techniques
• Generate news and interactive content
• Develop commentary and respond to others’
• Establish relationships with other individuals and groups to build networks

Over the last five years, Webinars have proven to be the #1 technique for B2B direct marketing, lead-generation, thought-leadership and prospect communications.  Our successful Webinar programs have generated thousands of leads for clients across industries.

Here’s what we do:

• Formulate plan with budget and schedule
• Identify media outlet for co-marketing
• Recruit co-presenters, define topic and develop presentation;
• Create abstracts, banners ads, registration page and email copy to engage audience
• Provision technology platform and manage all aspects of the actual event
• Analyze registration list on criteria including title, co. size, industry, etc.
• Present post-event analysis
• Upload leads in salesforce.com or other CRM service
• Formulate and deliver follow-up survey to registrants
• Publish results of follow-up survey via media outlets and as direct communication with participants

Surveys are one of the most effective techniques available to research trends, engage prospects, create news and position clients as leaders.  The BluePoint team has repeatedly demonstrated great results for clients by knowing how to formulate the questions for optimal flow, engage participants in a positive experience and deliver results.  Maximum impact is achieved by publishing the results via press releases, direct communications, by-lined articles, blogs and social media venues.

Here’s what we do:

• Develop questions and build online survey
• Promote survey via series of emails, banner ads, etc.
• Analyze all data and present results to client
• Fulfill premium or sweepstake offer
• Conduct press outreach around results

Tradeshows can be very effective for general awareness, lead-generation, and relationship-building.  They can also become a black hole of marketing spend. The trick is to choose the right ones and make sure that every dollar spent is used to maximum potential.  The BluePoint team has intimate knowledge of virtually every major tradeshow in the US.  We’ve been there and we know how to get the most “bang for the buck”.

What we do:

• Evaluate universe of tradeshow opportunities and make recommendations for attendance, sponsorship and exhibit opportunities
• Negotiate contracts with tradeshow entities and manage relationships
• Develop schedule, budget and staffing plans
• Create and execute promotions to draw traffic
• Oversee booth design, show-floor offers and all appropriate collateral and signage
• Develop event-briefs and schedules; train and prep staff
• Manage all pre- and post-event communications
• Manage on-site logistics
• Analyze leads based on key criteria including title, co. size, industry, etc.
• Make recommendation on future participation

Meeting business objectives is what creative party planning is all about at BluePoint.  Whether it’s a formal breakfast at New York’s Harvard Club or a card-counting  demonstration in swanky Las Vegas, the BluePoint team delivers on creative ideas that guarantee attendance and keep people talking for months to come.

• Create theme and develop marketing plan to promote the event
• Generate fresh ideas, conduct research and plan entertainment
• Coordinate all speakers, content and presentations materials
• Generate buzz and extend invitations via social media and direct marketing
• Manage all logistics including venue selection, set-up, decorations/design selection, A/V equipment procurement, menu planning, invitation content, nametag processing, reception and on-the-ground coordination

We create sales support and collateral materials to deliver the right messages at the right moment. From category awareness through brand selection, we recognize that at each stage of the sales cycle, a prospect needs convincing.  Our goal is to deliver key information, through the most appropriate vehicle so sales can move the prospect through the pipeline and close the sale.

What we do:

• Evaluate existing sales tools
• Develop collateral plans including (but not limited to):
  • Data sheets
  • Brochures
  • Email templates
  • PPT presentations
  • Whitepapers
  • Case studies
• Develop project brief for each item establishing objectives, schedule, budget, etc.
• Determine  design parameters for all elements and hire designer
• Write copy
• Oversee design and production