BluePoint has developed measurement and analysis protocols to uncover untapped marketing opportunities and new areas for development.

• Market opportunities: Assess market potential, deliver recommendations on viability and profit potential for new and existing products and services.
• Competitive analysis: Conduct competitive review to determine market opportunities and potential for differentiation.
• Research: Formulate and manage qualitative and quantitative competitive and market viability research via electronic, phone and in-person surveys and focus groups.

By offering a degree of objectivity combined with years of experience across marketing disciplines, BluePoint is highly qualified to investigate, analyze and offer constructive recommendations on marketing performance gaps within any organization.

• Situation assessments and recommendations: Audit existing marketing plans, activity and infrastructure to assess cost-efficiency and effectiveness. Determine underlying reasons for failure to meet goals and recommend course of action based on findings.
• Marketing Reengineering: Develop marketing plan, budget and staffing requirements based on shifting market dynamics and performance.

Choosing an advantageous, compelling and differentiated market position and developing the correct messages are essential to the successful execution of any marketing plan. If this step goes wrong, the plan will fail. Using a straightforward but proven proprietary methodology, BluePoint has helped dozens of companies across various industries take this first step towards ultimate marketing success.

• Positioning and messaging: Develop compelling and differentiated positioning and messaging.
• Marketing plan: Write comprehensive marketing communications plans.
• Infrastructure development: Develop Websites and collateral.
• Resource planning: Organizational chart with clear definition of roles and required qualifications.

Driving from our early roots as marketing communications consultants, BluePoint prides itself on flawless execution and attention to details.

• Lead generation: Build a profitable lead generation engine to ensure steady flow of qualified leads into the sales funnel. Measure continuously for cost and effectiveness.
• Awareness: Choose from a broad range of marketing programs and public relations tools to generate visibility and increase brand awareness.
• Public relations: Manage media and influencer relations to achieve corporate or product objectives.
• Social media: Leverage social media tools to drive awareness campaigns for optimal effectiveness.

Events in a company’s lifecycle like product launches, mergers and acquisitions can create high levels of stress on internal teams. BluePoint combines experienced strategic counsel with flexible resources to help companies navigate transitions and milestones effectively.

• Acquisitions: Develop integration plan and manage internal and external communications.
• Executive transitions: Assume temporary marketing leadership; manage external communications and develop and implement ongoing marketing plan.
• Governance and reporting: Provide objective counsel on marketing performance and recommend course of action.
• Organizational consulting: Assess qualifications and performance of marketing function; develop staffing plan with job descriptions.