News
BluePoint Venture Marketing Continues to Expand
Marketing Services Firm Adds New Team Members, Expands Diversifying Client Portfolio
LEXINGTON, Mass. – June 23, 2008
BluePoint Venture Marketing, an outsourced marketing consulting firm for emerging and growth-stage technology companies, today announced it has signed eight new clients across a range of technology sectors. Each of the engagements includes a mix of BluePoint’s strategic marketing services including branding, positioning and marketing infrastructure, as well as direct marketing, lead generation and public relations. To support this growth, BluePoint has recently added four new employees and promoted two team members.
“Our strong growth is a direct result of our being able to differentiate from the agency model,” said Tim Hurley, Managing Director at BluePoint. “The venture marketing approach allows us insert ourselves quickly into the client environment and rapidly affect dramatic change. For start-ups, it means developing positioning and messaging, building infrastructure and beginning outbound programs in 90 days or less. For more mature companies, our team works collaboratively with existing resources without removing key competencies from the company. In all cases, we work with the client team to execute programs and perform ongoing programs to ensure a longer-term impact on the bottom-line.”
“The venture marketing model allows us to move quickly and aggressively from strategy through implementation and is equally valid for start-ups and more mature companies,” said Sandy Weil, EVP of Sales and Marketing, Proginet Corporation. “The BluePoint team can make a big difference in a short period of time.”
New Client Wins
BluePoint’s new clients comprise a diverse group of early-stage technology and Web 2.0 companies, as well as expansion stage companies in the enterprise risk, fraud detection and compliance, order management and security sectors. They include:
Archer Technologies (Overland Park, Kan.) – a leading provider of automated enterprise risk and compliance solutions for more than four million licensed users in the Fortune 1000.
Memento, Inc. (Concord, Mass.) - A recognized leader in delivering proactive risk, fraud, and compliance solutions to banks and credit unions.
OrderMotion (Boston, Mass.) – A developer of Web-based software that enables e-commerce merchants to take orders, manage inventory and process payments via one easy-to-use interface.
AIS Voice (McLean, VA) - The leading provider of intuitive speech technology and interactive voice response solutions.
PeopleAhead (Waltham, Mass.) A growing online career advancement site that uses its TrueMatch technology to match experienced professionals with hiring companies.
Proginet Corporation (OTCBB: PRGF; Garden City, NY) – a leading developer of enterprise software for advanced managed file transfer and security applications.
Tradual (Waltham, Mass.) – a recently-funded start-up focused on the foreign currency exchange marketplace.
WeeWorld (Glasgow, Concord, Mass. and London) - The most popular interactive avatar community and a trusted site for dynamic self-expression, creation and communication.
BluePoint Promotions, New Additions
In addition to new client engagements, BluePoint promoted Melissa Coyle to Director of Marketing Programs. Coyle joined BluePoint in 2005 and during the past four years has developed, managed and implemented highly successful marketing programs for alumni and current clients such as American BioPhysics, CourseAdvisor, PermissionTV, Trigence and xkoto.
In addition to Coyle’s promotion, BluePoint hired Erica Camilo as a Senior Associate and promoted her to Manager of Account Services. Camilo joined BluePoint from the Horn Group, a national technology communications firm. Most recently she was a Senior Account Executive and led traditional and social media relations, viral communications initiatives, customer and analyst relations programs and speaking and award development.
Other new hires included Kristen Weldon as Senior Associate; John Connolly as Associate and Sandra Davies as Office Manager.
Weldon most recently served as Marketing Programs Manager at Foedus, a leading technology services company specializing in virtualization services recently acquired by VMware. At Foedus, Weldon oversaw all marketing programs, including lead-generation, messaging, seminars, webinars and technology focus groups. She also managed the B2B partner relationships with technology providers, vendors and industry PR contacts.
Connolly joined BluePoint after earning his B.S. degree in Marketing from Bentley College. Prior to BluePoint, Connolly spearheaded all public relations efforts at Mats Inc., a construction company specializing in commercial buildings, by creating award programs, leading speaking initiatives and managing media relations.
Davies most recently served as Client Services Manager at Bay Financial Associates, an affiliate of Linsco/Private Ledger, the leadingU.S. independent brokerage firm, where she oversaw service delivery and client relations. She also has previous experience as a market research analyst at Technomic Consultants and Data Resources/McGraw Hill.
BluePoint Venture Marketing Continues Strong Growth; Forges Partnerships with Five New Clients
LEXINGTON, Mass. – Dec. 8, 2006
BluePoint Venture Marketing, a marketing consulting firm providing a comprehensive range of services to private equity, technology and professional services firms, today announced it has signed five new clients. These companies selected BluePoint for strategic marketing services including branding, positioning and marketing infrastructure, as well as direct marketing, lead generation and public relations.
Founded in 2005, BluePoint partners with its clients to build marketing infrastructure, develop strategies and implement integrated marketing programs – on a long-term or project basis. The BluePoint approach – linking strategic, tactical and operational methods – provides growing companies with strong marketing, sales strategies and infrastructure for sustained growth.
BluePoint recently signed new client agreements with a diverse group of companies including early-stage technology and Web 2.0 companies and a prominent investment firm.
The new clients include:
ABS Capital Partners (Bethesda, Md) – has actively partnered with later-stage growth companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions by market leaders like CBS Corporation, EMC Corporation, LabCorp and Pitney Bowes Inc. ABS has $1.5 billion under management and nine investing partners within offices in Baltimore, San Francisco and Boston.
CourseAdvisor (Wakefield, Mass.) – is a premier online lead generation and marketing solutions provider for higher education institutions. With more than 1.5 million unique visitors per month, www.courseadvisor.com has become a leading online education directory (OED) featuring information on more than 6000 programs offered at colleges and universities throughout North America.
e-tractions (Bedford, Mass.) – provides clients with audience generation, conversion and optimization using EnterAct™, the powerful and proprietary Marketing Performance Management (MPM) system.
Mall Networks (Lexington, Mass.) – is the company that connects top online retailers to the universe of consumer rewards programs. Mall Networks has built customized online malls for organizations such as the Arizona Diamondbacks, the Los Angeles Dodgers and NASCAR RacePoints, as well as Epilepsy.com and Shop.org’s cybermonday.com. More than ten million consumers are currently earning points with every purchase at Mall Networks’ clients’ malls.
Trigence Corp. (Ottawa, Canada) – is a developer of application virtualization software which eases enterprise application movement, migration, and configuration management challenges. An emerging leader in the exploding virtualization space, Trigence recently appeared at the DEMO conference and drew the following accolades from DEMO producers: “Expect this company to follow a trajectory that maps to the meteoric rise of VMWare, and to take that trip faster—in large measure because it travels in the footsteps of a giant.”
In addition to these new client engagements, BluePoint has recently expanded its relationship with Ruckus Network, the premier digital entertainment network designed specifically for college students. BluePoint is developing a national and trade media relations campaign for Ruckus to further build awareness with major advertisers, marketers and college students.
“We are encouraged by the recent surge in activity by early stage technology, marketing and Web 2.0 companies who are attracting venture and private equity funding and, subsequently investing in growing their businesses,” said Tim Hurley, Managing Director, BluePoint Venture Marketing. “The common theme arising from both our new and existing clients, as well as from the investment community, is the continued recognition of the value of an outsourced marketing services firm capable of simultaneously delivering strategic counsel and marketing program results that support their revenue goals.”
BluePoint Venture Marketing Demonstrates Continued Momentum with New Senior Hires, Clients and Office Space
LEXINGTON, Mass. – June 7, 2006
BluePoint Venture Marketing, a marketing consulting firm providing a comprehensive range of services to private equity, technology and professional services clients, today announced its continued expansion with the appointment of two senior managers, Partner and Managing Director Tim Hurley and Vice President of Account Services, Kim Pegnato. The growing firm also recently celebrated its second anniversary and moved into a larger space to accommodate an expanded team and client roster.
Founded in April 2004 by Managing Directors Dick McGlinchey and Alison Moore, BluePoint professionals team up with clients to build marketing infrastructure, develop strategies and implement integrated marketing programs – on a long-term or project basis. The BluePoint approach – linking strategic, tactical and operational methods – provides growing companies with strong marketing, sales strategies and infrastructure for sustained growth.
“With the addition of these talented senior managers, we continue to enrich our offering and provide clients with proven expertise in PR, marketing and operations to lead them to success,” said Alison Moore, Partner and Managing Director, BluePoint Venture Marketing. “Our marketing SWAT team model has been embraced, not only by the private equity community, but also the entrepreneurs they are backing. Our growth is proof that the outsourcing model makes sense for many companies – even in strategic areas like marketing and sales.”
As Managing Director and Partner, Hurley is responsible for co-managing the firm, helping to oversee client service and business development. Hurley brings nearly two decades of public relations and communications experience in the IT and business-to-business segments to BluePoint’s clients. He joins BluePoint after seven years as Partner and Co-Managing Director of the Boston office of Porter Novelli, a global communications firm. Hurley spent seven years at Copithorne & Bellows, a technology specialist firm that merged with Porter Novelli in 1999. Throughout his career, Hurley has worked with dozens of early stage and emerging growth technology companies and venture firms such as Arbor Networks, Battery Ventures, edocs, Inc., m-Qube, SupplierMarket.com and ZEFER.
Kim Pegnato joins BluePoint as Vice President of Account Services bringing nearly ten years of experience in agency management, public relations and marketing communications with previous senior positions at Horn Group, Inc., Ektron, Inc., Porter Novelli and Copithorne & Bellows.
Since its founding, BluePoint has been retained by companies across several sectors to provide services ranging from strategic marketing and PR to operations management and program tactics, including:
American Capital Technology Group – The technology investment arm of American Capital Strategies Ltd. (NASDAQ: ACAS), investing in both emerging and mature technology companies.
BCE Capital – As a member of the Bell Canada Enterprises Group of Companies, BCE Capital is a venture capital investor focusing on emerging growth companies in the communications sector.
Click Tactics Inc. – With over 7,500 percent growth over the last five years, Click Tactics is a leading marketing services provider specializing in the efficient production and execution of complex, highly profitable direct marketing programs for Fortune 500 companies around the world.
Tullis Dickerson – An experienced and established health care-focused private equity group, providing venture capital to small and mid-sized companies.
Verid – A leader in providing real-time identity verification & authentication solutions for the top financial institutions, retailers and wireless providers.
American Biophysics – A scientific, research-based company that studies the behavior of biting insects and manufactures the Mosquito Magnet biting insect abatement traps for consumer, commercial and government applications.
About BluePoint Venture Marketing
BluePoint Venture Marketing is a unique marketing outsource firm providing a comprehensive range of strategic, operational and tactical services to the private equity, technology and professional services sectors. Based in Lexington, Mass., BluePoint professionals team up with clients to build marketing infrastructure, develop strategies and implement integrated marketing programs – on a long-term or project basis. The BluePoint approach – linking strategic, tactical and operational methods – provides its clients with marketing programs to fuel sustained growth. Through its experienced team, BluePoint uniquely combines the focus, flexibility and hands-on approach of a smaller firm with the broad range of services, experience and depth of skill generally found in a much larger firm. For more information please visit www.bluepointmktg.com or call (781) 861-7800.
