Who We Are
Background | Leadership | Team

Leadership

BluePoint is managed by Alison Moore and Tim Hurley. For the past two decades, Alison and Tim have helped some of the investment and technology industry’s most successful companies to heighten their corporate visibility, accelerate market acceptance of their products and services and increase value.

We’ve worked with a number of blue-chip companies including EMC, HP, IBM, Lotus and PricewaterhouseCoopers. We’ve also launched and positioned or re-positioned dozens of promising early stage and emerging growth consumer and technology firms, helping these companies to attract additional funding and position themselves for successful M&A or IPO. Among these client engagements are: American Biophysics, Arbor Networks, BladeLogic, Click Tactics, Engage, m-Qube and SupplierMarket.com.

Additionally, we’ve developed strategic communications programs for several leading professional and financial services firms, spanning multiple areas, including private equity, venture capital, investment banking, accounting, and executive search. Specific current and alumni services firms we’ve worked with are ABS Capital, American Capital Strategies, Battery Ventures, BCE Capital, ChampionScott Partners, HarbourVest Partners and Tullis-Dickerson.

 

  • Alison Moore Managing Director

    Alison Moore relies on her extensive business-to-business marketing communications experience with demonstrated results for financial services, technology and healthcare companies to assist BluePoint clients.

    • Co-founder and Managing Director of BluePoint since 2004. Current and alumni clients include: ClickTactics, Mall Networks, OrderMotion, PeopleAhead, PermissionTV, Proginet, Trigence and many more.

    • Founder of Moore Communications. Founded in 1994 to offer a range of marketing services from high-level marketing strategy and planning to hands-on project management.

    • Marketing Manager at Lotus Development Corporation, responsible for managing $10 million advertising programs for Lotus Notes, cc:Mail, and leading desktop software products.

    • Education - Holds a Bachelor of Arts degree in English from Tufts University. Guest lecturer at Boston University School of Communications.

  • Tim Hurley Managing Director

    Tim Hurley applies two decades of public relations and communications experience in the IT and business-to-business segments to BluePoint's technology and healthcare clients.

    • Managing Director at BluePoint since 2006. Current and alumni clients include: American Biophysics, American Capital Strategies, Archer Technologies, Connance Inc., Memento, Ruckus Network, xkoto and many more.

    • Partner and Managing Director of the Boston office of Porter Novelli, one of the world's top ten global communications firms.

    • Account Director and Partner with Copithorne & Bellows (C&B), one of the most successful and fastest growing technology PR firms. C&B grew to nearly 400 employees and $40 million in revenue and was sold to the Omnicom Group in 1995 before becoming the technology practice of Porter Novelli in 1999. While with C&B, Hurley managed several significant long-term client relationships including EMC Corp., Brooktrout Technology and HP.

    • Extensive experience in working with early stage and emerging growth technology companies such as Arbor Networks, edocs, Inc., m-Qube, Qiave Technologies, SupplierMarket.com and ZEFER. Helped develop highly differentiated messaging and positioning, as well as successful media and analyst relations programs.

    • Designed and developed communications programs for several IPOs, including Engage, Interspeed, Nexar Technologies and SystemSoft Corp.

    • Education - Holds a Bachelor of Arts degree in Journalism from the University of Bridgeport (Conn.).

 

    Copyright 2006 BluePoint Venture Marketing                                   12 Waltham Street, Lexington, MA 02421 | Tel 781.861.7800 | info@bluepointmktg.com