Why BluePoint?

If you are an early stage or emerging growth phase technology company seeking full service marketing and PR capabilities, you really should be talking to BluePoint. The firm is extremely professional, does great work and really helped put xkoto on the map in the virtualization space.”

David Patrick
President and CEO,
xkoto, Inc.

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Experience

Our current and “alumni” client experiences listed below cover a broad spectrum of products and services, and reflect a diverse mix of marketing, lead generation and public relations campaigns.

Technology

Technology companies partner with BluePoint for our entrepreneurial spirit, ability to design and implement successful programs and drive to keenly assess and measure for continuous improvement. Our commitment doesn’t stop with a well-executed strategy. We measure results and carefully track to ensure we are mapping directly back to the company’s goals. Our clients consistently find that our streamlined processes and proactive approach help them ensure success on every program.

Consumer Technology/Devices

  • American Biophysics
  • Bitstream
  • Cakewalk Music Software
  • CourseAdvisor.com
  • Dmailer
  • Dragon Systems
  • Iomega
  • Leading Edge
  • Lotus/IBM
  • HP/Compaq
  • Nexar
  • Nextel
  • PeopleAhead.com
  • Polaroid
  • Ruckus
  • Sitecore
  • SystemSoft
  • TemperatureAlert
  • Upromise

Security

  • Arbor Networks
  • Archer Technologies
  • BindView (acquired by Symantec)
  • Courion
  • ClearPoint Metrics
  • Lookingglass
  • Memento
  • Proginet
  • Qiave (acquired by WatchGuard)
  • Verid (acquired by EMC)
  • Veracode

Software & Services

  • BladeLogic
  • Cape Clear Software
  • Centive
  • ClickTactics (now ClickSquared)
  • Comshare
  • Connance
  • D&B Software
  • edocs (acquired by Siebel)
  • EMC
  • Ektron
  • FTP Software
  • HCL Technologies
  • Hyperion/IMRS
  • IBM
  • Information Builders (IBI)
  • Integreon
  • Lightbridge
  • Lionbridge
  • Lotus
  • Mall Networks
  • ManageSoft
  • MRO Software (acquired by IBM)
  • OrderMotion
  • SAP
  • Sitecore
  • SpeechWorks (acquired by Nuance)
  • Sterling Commerce
  • SupplierMarket.com
  • SystemSoft
  • TeleAtlas
  • Trigence
  • Xkoto

Telecommunications

  • Brooktrout
  • Cisco
  • FORE Systems
  • Genuity
  • Mitel
  • m-Qube (acquired by Verisign)
  • Nextel
  • Telica

Web 2.0/New Media/Online Marketing

  • Avenue100 Media Solutions
  • Currensee.com
  • eTractions (now PeerEngage)
  • Extend Media
  • Grab Networks
  • Ignite Media Solutions
  • PermissionTV
  • WeeWorld

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Professional Services

BluePoint has worked extensively with professional services companies, including investment management, executive recruitment and private equity firms, to help them differentiate from competitors and raise awareness within their target market. At BluePoint, we understand the nuances associated with “marketing” high-value services. We understand the subtleties of reputation and how to maintain a sense of exclusivity while generating awareness and opening the doors to new prospects.

  • Breckinridge Capital Partners
  • Champion Scott
  • Davenport Fund
  • Eghon Zender
  • Keane
  • NerveWire (acquired by Wipro)
  • SunGard
  • ZEFER

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Venture Capital

BluePoint boasts the most extensive roster of venture capital clients of any other firm in the East. We’ve worked with x of the top x firms to work on differentiated positioning and messaging, branding and Website development, public relations and general awareness. In addition, we serve as a constant resource to our venture capital partners to assist their portfolio companies at all stages – often providing initial consultation and advice.

  • ABS Capital
  • ABS Ventures
  • American Capital
  • Battery Ventures
  • BCE Capital
  • FairHaven Capital
  • Flybridge Capital Partners
  • Fidelity Ventures
  • General Catalyst Partners
  • HarbourVest Partners
  • Highland Capital Partners
  • JK&B Partners
  • Tullis Dickerson

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Other

Consumer

  • Boston Sports Clubs
  • Guinness Brewing Co.
  • Mosquito Magnet

Non-Profit/Events

  • Wayland Town Center
  • MIT $50K
  • Future Forward Event
  • VideoNuze CTAM Event

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