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Ruckus:

From Stealth to Spotlight:
Created integrated marketing program for digital content provider emerging from semi-stealth mode

Generated massive national, trade and college media coverage, including 200+ articles on “Free For All” announcement in January 2007.
Increased acceptance among key industry analysts.
Secured three speaking opportunities in Q1 2007.
Opened the door to major advertising partners.
Generated higher visibility among the VC community.
Implemented most successful iMedia online direct marketing campaign ever.

Ruckus: iMedia Campaign Ads

Media Coverage

“Think Facebook meets Napster.”

“The four major record labels and several independent labels have agreed to license their music to Ruckus at lower rates than they charge other mass market music services on the theory that college students would rather steal songs than pay the $10 to $15 a month that such services normally charge.”

“Ruckus has managed to beat SpiralFrog and other developing download services in locking up licensing deals with all four major record labels as well as a host of independent labels. That selection and Ruckus’ growing customer base have, in turn, helped draw national advertisers, including AT&T, JPMorgan Chase’s Chase Bank, Barnes & and Morgan Stanley’s Discover Card.”

“Free and legal digital music has just become broadly available to the most active and engaged music consumer group on the planet.”

“An upstart run by a former Napster executive aims to change how people get songs online—and give apple a run for its iTunes money.”