Archer Technologies
Navigating Unchartered Territory
Elevated Archer Technologies' industry leadership by increasing awareness, establishing thought leadership and generating third-party validation.
Maintained Archer Technologies' leadership position in the Governance, Risk and Compliance (GRC) space, while establishing Archer's place in the broader, higher profile Enterprise Business On-Demand arena Established Archer as an industry innovator through significant visibility promoting the initial launch of the Archer Exchange, an online marketplace for enterprise business on-demand applications, service, content and integration Reached an expansive audience of current and potential Archer customers and partners through numerous influencer (analysts, reporters and bloggers) briefings, high-profile awards and extensive industry news coverage Resulting coverage was on-message and extremely positive - highlighting the core messages of collaboration, customer success and flexibility, while extending the Archer SmartSuite Framework beyond risk and compliance
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