AmBio
Increased Online Ratings and Customer
Perceptions in Just 4 Months with WOM:
Rebuilt relationships, credibility and trust with customers, retailers and dealers
through Internet and Web-based word-of-mouth campaign.
Consistently drove home key message – Mosquito Magnet Works! – throughout all marketing communications and PR activities -
Diffused vocal minority with positive and credible third-party endorsements via press coverage, customer reviews, and testimonials on top web sites and blogs
Contacted unhappy consumers to let them vent and to keep communication flow open; worked with customer service team to resolve problems
Identified Mosquito Magnet champions
Encouraged happy customers to post positive reviews on Amazon & Epinions Significantly changed percentage of positive vs. negative reviews Created new Mosquito Magnet advocates and leveraged influence via positive blog posts and other consumer generated media (i.e. YouTube videos)
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