Why BluePoint?

If you are an early stage or emerging growth phase technology company seeking full service marketing and PR capabilities, you really should be talking to BluePoint. The firm is extremely professional, does great work and really helped put xkoto on the map in the virtualization space.”

David Patrick
President and CEO,
xkoto, Inc.

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BluePoint Buzz

To Hire Or Not To Hire?

07/09/2010

BluePoint Managing Director, Tim Hurley, comments on recent business growth and the expansion of the BluePoint team…

Source: Boston Business Journal
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BluePoint Marketing Adds Six New Accounts

06/09/2010

BluePoint Venture Marketing has added six new accounts to its client roster in the past two months…

Source: PRWeek
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BluePoint Expands Diversifying Client Portfolio and Staff

06/03/2010

BluePoint Venture Marketing has added six new clients in the past two months across a variety of industries, while expanding engagements with three existing technology clients. In addition, the firm recently expanded its staff by adding a new Associate and is now actively recruiting for additional marketing talent…

Source: Press Release
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Today’s Tip: Rules of the Road for Your Marketing Plan

10/08/2009

When starting a marketing or PR plan for your small business, first consider these five fundamental rules of the road.

Source: BusinessWeek
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Today’s Tip: Do More Marketing and Achieve Better Results with Less

09/07/2009

While the spring and summer rally on Wall Street and the various proclamations from many leading U.S. economists declaring the end of the recession give reason for optimism, the truth is that the marketing spend will remain tight for months to come, possibly well into 2010. And guess what? The smart and the savvy will flourish during these tough times.

Source: BusinessWeek
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Research report: Is ’social PR’ for real? Which agencies get it?

02/19/2009

Of all the 106 agencies named in the survey, a small portion were named multiple times (many respondents did not name their agencies). The top 10 named agencies include BluePoint Venture Marketing, CloudSpark, Connect2 Communications, Horn Group, Lois Paul & Partners, PAN Communications, Porter Novelli, SHIFT Communications, Tool Guy PR, Zag Communications and OutCast Communications.

Source: ZDNet
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Next Generation of Marketing Services Agencies: Pillars and Barriers

01/02/2009

Over the past few months I’ve checked in with a number of current and past colleagues and acquaintances who work at a variety of marketing services agencies and our discussions could not help but touch on the state of the industry.

Source: Propelling Brands
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