BluePoint of View
“Bad Men” Returns
Like most “Mad Men” fans I was eagerly awaiting the debut of season four of and as I typically do, caught it a few days late on DVR hence the delay in this post.
My thoughts on the record setting (2.9 million) episode dubbed “Public Relations.”
The crew at AMC –...
Fortune Brainstorm TECH: My Top Three Picks
I spent last week at Fortune Brainstorm TECH in Aspen, Colorado. Yes, it was very tough. There is absolutely nothing to see or do in Aspen – and the views are atrocious.
All joking aside, I was thrilled at the opportunity to participate in this year’s conference. Each year, the...
Why Facebook Keeps Google Awake At Night
With more than 400 million users, Facebook now accounts for 11.2% of the world’s total time spent online and 42% of Canada’s population are members. Facebook is clearly a global a force to be reckoned with. Facebook also continues to battle Google for online market share and mindshare, as well...
Brave New (Media) World
It seems like everyone's talking about a "Big Three" - the Boston Celtics, the Miami Heat (last item in this post) so here's mine from the ever changing media world.
What's Old is New - Last week Scott Kirsner of the Boston Globe’s “Innovation Economy” blog commented on the...Search – The Modern Day Equivalent of Billboards, Print Ads and Sound Bites?
Even though overall search growth is declining (growth slowed down to 7.6 percent this March as compared with 33.1percent in March of last year), it can still be an effective marketing tool when used properly and creatively, whether paid or organic.
One great example I heard recently was the Read More »
BP’s PR Strategy: A Lesson in What Not to Do
It’s pretty safe to say that BP (as in British Petroleum, not BluePoint!) is going to be first and foremost in people’s minds when it comes to poor crisis planning and response for years to come.
BP’s recent PR blunders have certainly given us public relations practitioners a new case study...
Get To The Point
In the “twitter generation”, people have figured out a way to say just about anything in 140 characters or less, but, often are only conscious of being concise when their characters are being counted. Imagine if every email you received was limited to five sentences (the recommended length of an...
Engaging Thoughts
What does LeBron James have to do with marketing and PR?
A. He has a huge brand, but one that is not immune to dings, dents and damages.
B. He’s battling a media firestorm problem after last night’s loss to the Celtics and might be in dire need of some crisis...
You, Your Brand & Social Media
I had the great fortune of listening one of the most compelling and engaging presentations I have seen at Bentley University (my alma mater) last week by David Kimmelman, VP of Talent/General Manager of Careers and Jobs at Avenue 100 (a BluePoint client) entitled “You, Your Brand& Social...
60 Seconds or Less …. Social Media
Twitter announced an advertising model yesterday that allows companies to pay to have their posts lead search result. Twitter co-founder Biz Stone broke the news via the uber social media platform. Stone himself has voiced his concerns over advertising, fearing it could alienate a good percentage of his 80 million...