BluePoint of View
Excuses to use Pinterest at work
As a marketer, I’m always looking for ways to leverage new online tools for creative social media campaigns. If you’re anything like me, then you’ve probably caught a strain of Pinterest fever by now. After endless hours of pinning-crazed “research”, I’ve managed to pry my addicted self away just long...
Innovation Centers Move to the Cloud
They call it Silicon Prairie but you may know it as Kansas. Innovation centers are popping up across the US and the world. It’s been a long-held belief that new technology hubs had to meet certain infrastructure requirements in order to foster innovation and keep burgeoning companies alive....
News Consumption Habits – Does Your News Matter?
News. It has different meanings depending on who you ask. At the end of the day, the only news that has any business value though is the news that is consumed by the people who matter to your organization. Your PR firm can land a fantastic feature about rising industry...
Signed, Sealed, Delivered – The Resurrection of Direct Mail
Remember when getting mail was something you looked forward to? For most of us, the days have long passed where taking a trip out to the mailbox was a mysterious venture into the exciting unknown. What were once cherished birthday checks, magazines and postcards have transformed into occasional ugly bills,...
Is sugar toxic?
There is an interesting story today about how sugar is poisoning America posted on the CBS This Morning website. It’s in the margin next to a video of an interview with Oprah Winfrey. After seeing the interview live, the coincidence was simply irresistible to me.
Who doesn’t like sugar? It...
How NOT to Sell
I have to admit that we’ve been spoiled – spoiled by a strategic and responsive network of sales professionals who work in partnership with us on everything from tradeshow booth graphics to media buys. If you need a resource for virtually anything to do with marketing and promotion, we can...
The Fine Art of Interviewing
Each semester at BluePoint we interview current college students and recent grads around the area to partake in our internship program. Between all the intern interviews and candidates we speak with for full-time positions, there have been a number of “best practices” come to light over the years. Future interviewees,...
It’s a bird, it’s a plane…it’s Facebook?
An article in USA Today credits Facebook with creating 250,000 social-media related jobs (engineers, developers, social media marketers, etc.) that wouldn’t otherwise exist.
And a recent study by the University of Maryland found that the new “app economy” has generated 182,000 new US jobs by businesses making apps...
DEMO Comes of Age
Just back from an exciting week at DEMO Fall 2011, Silicon Valley. We saw demonstrations of new technology ranging from a hot new idea for replacing coupons and loyalty cards using any cell...