BluePoint of View
It’s A Flat, Flat, Flat, Flat World
If you are part of “My Generation” (unfortunately well north of 30) or older, you can probably relate to stories told by our parents who often made the claim that they “walked to school every day… in snowstorms....uphill…. both ways!”
I was reminded of these and other tall tales recently after...
A Look Back: Marketing’s Good and Bad Side in 2009
BluePoint recently concluded a 2009-2010 marketing survey. There have been many studies and surveys conducted during the past few months inquiring about 2010 marketing budgets and plans, but we took a slightly different approach. Instead, we set out to learn what worked in 2009 – an unprecedented year for marketing...
A Quick Social Networking News Break, With a Small Dose of the Fantastic
It seems like most of the recent social networking news has a certain common element – they all missed the eight-ball. Some may give you a quick chuckle, while others are just downright scary. My ranking on a scale of amusing scratch (3) to those who may need to get...
Fresh Perspective
I know many friends (in the marketing/PR industry and beyond) who don’t like their job or can’t stand their clients. I’ve always been pretty lucky. I’ve always enjoyed my job. I’ve always enjoyed my clients. No lie.
I would never have pushed for a shakeout, a changing of the guard, a...
Video: The Social Media Phenomenon
BluePoint Managing Partner Tim Hurley on the social media phenomenon and tips for those companies looking to get started.
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Video: Marketing Techniques for Start-ups
BluePoint Venture Marketing founder Alison Moore describes helpful tips and tricks for how start-up companies can hit the ground running with their...
Just What We Need
“You can’t always get what you want, but if you try sometimes, you get what you need.”
- Keith Richards/Mick Jagger
Okay let’s face it, last year really sucked. Good people came and went. Businesses became paralyzed. Seemingly smart and sane people made poor choices. The...Helping Haiti
We wanted to share the following note from former BluePointer Liz Moise. Her husband Odgnel is Haitain and they provide some good information about ways to help the country in this time need.
Dear friends and family,
I want to thank all of you for the tremendous outpouring of support and prayers...
DEMOnstrating Success for Nearly 20 Years
This spring marks the 20th anniversary of DEMO, the premier forum for launching IT-enabled products. Over the past 20 years, many well-known brands and products have used DEMO as their launching pad, including Adobe Acrobat, Netscape Navigator, WebEx, TiVo, E-Trade, salesforce.com and others. And the conference is unprecedented in...