Kristen Weldon
Senior Associate

Kristen Weldon offers her experience in creating and delivering strategic marketing campaigns and programs to assist companies with targeting and delivering on their individual marketing needs. Her experience lies in physical and online event activity, and all direct marketing efforts supporting these, with a focus on promoting companies using the most effective and professional tools available.

• Experience in developing and executing strategic marketing programs and campaigns,  focusing on messaging, brand awareness,  physical and online seminar and event management, creating Web site content and the implementation of lead generation and direct marketing programs.

• Marketing Programs Manager at Foedus, a leading technology services company specializing in Virtualization services including data center consolidation, business continuity, disaster recovery and remote office optimization. Here she oversaw all marketing programs, launching new service initiatives with a focus on increasing company visibility and lead-generation for sales. Responsible for developing key messaging and all events including tradeshows, seminars, webinars and technology focus groups. She also managed the B2B partner relationships with technology providers, vendors and industry PR contacts.

• Marketing and Media Relations Specialist at Colorado Mountain News Media, a print and online media corporation that owned multiple online and print publications within the Western Slope area. Here she worked with her clients to identify their advertising needs, recommending strategic marketing programs aligned with promoting business on both a local and national account level. She developed visual layout, design and copy for print and online advertisements for accounts, spanning a range of product and service companies.

• Marketing Coordinator at Newmarket International, the leader in hospitality sales & catering automation systems and lead generation. Starting in product sales, she made the transition into marketing and focused on formulating messaging, maintaining brand and logo consistency throughout collateral, website and program initiatives. She assisted with sponsorship and events, managing initial booth design, signage and graphics as well as all pre and post show direct marketing efforts.

• Education - Holds a Bachelor of Arts in English from the University of New Hampshire, with a concentration in Marketing.

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