Melissa Coyle
Director, Marketing Programs

Melissa Coyle offers her experience in creating and delivering high-level corporate and product messages to assist BluePoint clients in evaluating their marketing activities and aligning them with business goals.

• Experience in developing and executing marketing strategies and plans, facilitating company and product launches, managing Web site redesigns, implementing lead generation programs, direct marketing programs and advertising campaigns.

• Marketing specialist in the corporate communications group at IDC, a leading IT market research and advisory firm. Responsible for managing the corporate briefing program, handling client and press relations, and helped increase IDC's awareness via branding initiatives.

• Account Executive at FitzGerald Communications, a strategic communications agency serving the high-technology and life sciences industries. Provided daily counsel to clients and managed media and analyst relations, thought leadership initiatives, market research programs, and collateral development for a variety of enterprise software, venture capital, and IT security clients – including MRO Software, Centive, BindView, and General Catalyst Partners.

• Education - Holds a Bachelor of Science in Business Administration from Babson College, with a concentration in Marketing and Communications.

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