Why BluePoint?

Since first partnering with BluePoint, we’ve been very impressed by the firm’s strategic counsel and ‘roll up your sleeves’ approach. BluePoint identified our immediate and long-term marketing needs, and did an outstanding job managing our corporate branding and website redesign.”

Melanie Oldeman
Assistant Vice President,
Communications, Tullis-Dickerson

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Approach

BluePoint Marketing is a full-service, outsourced marketing firm specializing in strategic consulting, PR, social media and lead generation programs.

BluePoint was founded in 2005 on a few basic principles that have proven to be very successful in over 70 client engagements in the last five years. It is these principles that set us apart from “agencies” and allow us to deliver better results faster and more cost effectively.

  • Our team is absolutely top-notch. BluePoint professionals at all levels are experienced, motivated, strategic and passionate about their work. We do not tolerate mediocrity in any form.
  • Our clients are top-notch, too. They are people we respect, trust and enjoy working with. They inspire us to succeed on their behalf. There is no “we vs. they” – we are all one team working together to achieve the same objectives.
  • We understand that managing an outsourced group cannot be a full-time job and we do not overwhelm our clients with incomplete drafts, stalled projects or undue paperwork. We adapt our processes and thinking to the clients’ needs. That means making everyday interaction as simple and painless as possible.
  • We treat our clients’ money as we would our own, and will never make a recommendation for a program that doesn’t have a distinct and calculated return on investment.
  • We don’t make promises we can’t keep. We challenge assumptions and offer a compelling – and when appropriate – differentiated point of view.
  • We measure everything and contribute in a significant way to our clients’ business objectives every single day. We constantly seek to impact revenue, growth and market share.