Why BluePoint?

BluePoint has significantly raised the profile for Archer Technologies in the enterprise GRC space during the past two years. The company’s aggressive, but strategic approach to media relations has resulted in widespread awareness for us. As a valuable extension of my team with a solid understanding of our company culture, BluePoint is also delivering great value and consistent results for our awards, analyst relations, events, lead generation and social media programs.”

Alex Bender
VP of Marketing,
Archer Technologies, LLC

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HCL Technologies Case Study

06/14/2010 |

Global IT services provider HCL Technologies hired BluePoint as its agency of record in North America to raise its profile in the business and financial media to increase brand awareness among Fortune 1000 CEOs, CFOs and CIOs. BluePoint has engineered a highly successful corporate media relations and executive visibility campaign during the past year, generating coverage in all major media outlets.  Highlights include a page one Wall Street Journal story, as well as feature stories in The Sunday New York Times, BusinessWeek, Bloomberg and broadcast/video interviews on BloombergTV,  Fortune.com, Forbes.com and Wall Street Journal Video.