Why BluePoint?

BluePoint really understands technology, but more importantly, it knows how to articulate the benefits to the end customer. The firm is especially adept at working with small, emerging companies and this year has become a valued business partner for Dmailer.”

Julio Aldana
Director of Marketing & Communication,
Dmailer

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WeeWorld Case Study

12/04/2009 |

WeeWorld, a leading virtual community for tweens and teens, wanted to gain insight into social media usage and brand consumption among today’s youth. Leveraging the well-trafficked WeeWorld site, BluePoint launched an online survey targeting the youth demo on topics like virtual world activity, social media consumption, payment models and advertising effectiveness. Data was collected from more than 4,000 users and the results demonstrated WeeWorld’s strong understanding of the youth demographic to potential advertising partners and helped drive strategic PR efforts. BluePoint worked with WeeWorld to launch an aggressive media campaign based on the results and secured 12+ pieces of coverage, including feature articles in MediaPost, Virtual Goods News, Virtual Worlds News and Ypulse.