Why BluePoint?

BluePoint has significantly raised the profile for Archer Technologies in the enterprise GRC space during the past two years. The company’s aggressive, but strategic approach to media relations has resulted in widespread awareness for us. As a valuable extension of my team with a solid understanding of our company culture, BluePoint is also delivering great value and consistent results for our awards, analyst relations, events, lead generation and social media programs.”

Alex Bender
VP of Marketing,
Archer Technologies, LLC

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WeeWorld Case Study

12/04/2009 |

WeeWorld, a leading virtual community for tweens and teens, wanted to gain insight into social media usage and brand consumption among today’s youth. Leveraging the well-trafficked WeeWorld site, BluePoint launched an online survey targeting the youth demo on topics like virtual world activity, social media consumption, payment models and advertising effectiveness. Data was collected from more than 4,000 users and the results demonstrated WeeWorld’s strong understanding of the youth demographic to potential advertising partners and helped drive strategic PR efforts. BluePoint worked with WeeWorld to launch an aggressive media campaign based on the results and secured 12+ pieces of coverage, including feature articles in MediaPost, Virtual Goods News, Virtual Worlds News and Ypulse.