Why BluePoint?

Unlike the typical agency approach, BluePoint works with clients as an extension of their team.  Its outsourced marketing approach has offered us and our portfolio companies a valuable resource for fresh strategic thinking, planning and seamless execution.”

Kate Castle
Vice President of Marketing,
Flybridge Capital Partners

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HCL Technologies Case Study

12/03/2009 |

Global IT services leader HCL Technologies was featured in a new edition of the bestselling business book, “Blueprint to a Billion.” HCL turned to BluePoint to organize an event to promote the book and  celebrate the achievement. HCL CEO Vineet Nayar joined the book’s author, David Thomson for an intimate executive breakfast event at the Harvard Club of New York. HCL customers and prospects, press, analysts and industry influencers attended the event and heard Nayar’s provocative ideas and management best practices. Resulting media coverage included BusinessWeek, Bloomberg, BloombergTV and InformationWeek.