Currensee came to BluePoint to help brand and launch a new foreign exchange online trading community, drive additional traffic to its site, encourage sign-ups and position the company as proactive thought leaders in the space. BluePoint took the company through its naming process, developed the brand identity, launched the Currensee.com website, and established a presence for company on other community-focused arenas, including the companies’ blog (The Currensee Exchange),  facebook and twitter, to further promote awareness and encourage sign-ups.