Why BluePoint?

BluePoint has continually proven its value since we started working with the team two years ago. The company’s understanding of startup limitations and needs is unmatched, and the group is always willing to work with us to meet our goals and produce great results. BluePoint effectively navigates the ever-changing social media realm and has established WeeWorld as a primary player in the industry through continued visibility and high-profile thought leadership opportunities.”

Lauren Bigelow
SVP of Marketing and General Manager North America,
WeeWorld

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Avenue100 Case Study

12/04/2009 |

Existing client CourseAdvisor came to BluePoint to help launch an umbrella brand in early 2009 to position the company for growth beyond the education lead generation business and expand its portfolio to academic institutions, financial aid providers and recruitment firms. BluePoint helped the company identify a memorable and unique name (Avenue100 Media Solutions), develop differentiated positioning and messaging, form a strong corporate identity, launch a web presence, and kick-off a strategic PR launch communicating the strategic growth angle. Resulting media coverage included ClickZ, DM News and Mass High Tech.