Why BluePoint?

We have worked with BluePoint over the last three years on a variety of programs including lead generation, positioning and branding, as well as tradeshow and event management. The company’s creative spirit and ability to manage both marketing and PR programs helped us successfully navigate through our early successes, recent acquisition by Washington Post Company and launch of our newly formed company, Avenue100.”

Greg Titus
Founder and Chairman,
CourseAdvisor.com and Avenue100 Media Solutions

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Avenue100 Case Study

12/04/2009 |

Existing client CourseAdvisor came to BluePoint to help launch an umbrella brand in early 2009 to position the company for growth beyond the education lead generation business and expand its portfolio to academic institutions, financial aid providers and recruitment firms. BluePoint helped the company identify a memorable and unique name (Avenue100 Media Solutions), develop differentiated positioning and messaging, form a strong corporate identity, launch a web presence, and kick-off a strategic PR launch communicating the strategic growth angle. Resulting media coverage included ClickZ, DM News and Mass High Tech.