BluePoint client Archer Technologies recently launched a campaign to promote its new Business Continuity Management solution. By partnering with proven media outlets like Disaster Recovery Journal and Contingency Planning & Management and orchestrating a targeted push to existing clients, Archer was able to generate more than 400 registrants for its “3-in-1 Business Continuity Management” webcast promoting the new solution. Furthermore, the campaign helped increase Archer’s blog traffic by 28 percent, increased downloads of the new product datasheet by an astounding 1,600 percent, and attracted media interest with coverage in Continuity Central, Compliance Week and other publications.