BluePoint Venture Marketing

Why BluePoint?

We have worked with BluePoint over the last three years on a variety of programs including lead generation, positioning and branding, as well as tradeshow and event management. The company’s creative spirit and ability to manage both marketing and PR programs helped us successfully navigate through our early successes, recent acquisition by Washington Post Company and launch of our newly formed company, Avenue100.”

Greg Titus
Founder and Chairman,
CourseAdvisor.com and Avenue100 Media Solutions

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Global IT services provider HCL Technologies hired BluePoint as its agency of record in North America to raise its profile in the business and financial media. During the past year, BluePoint has generated coverage in all major media outlets including the Wall Street Journal, New York Times, BusinessWeek, Bloomberg, Fortune and Forbes.

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BluePoint client ExtendMedia continues to make headlines in the digital media space as a leader in the “TV Everywhere” revolution.

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Boston-based fixed-income investment firm Breckinridge Capital Advisors (BCA) wanted to launch a new, more modern website and host an online event discussing the benefits of taxable municipal bond investments.

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Existing client CourseAdvisor came to BluePoint to help launch an umbrella brand in early 2009 to position the company for growth beyond the education lead generation business and expand its portfolio to academic institutions, financial aid providers and recruitment firms

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WeeWorld, a leading virtual community for tweens and teens, wanted to gain insight into social media usage and brand consumption among today’s youth

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Currensee came to BluePoint to help brand and launch a new foreign exchange online trading community, drive additional traffic to its site, encourage sign-ups and position the company as proactive thought leaders in the space.